Friday, June 29, 2012

ERP and E-commerce
E-Commerce has long moved from marketing trend to a proven method of increasing commerce
and sales by allowing direct marketing and giving consumers the freedom of choice.
This is a two fold phenomenon which helps our clients integrate into their existing ERP system with
a complete E-Commerce facility. The first channel built allows the business to communicate with
the customers (B2C1) and the second channel allows suppliers and partners to communicate with
the organization (B2B2). This allows clients to streamline Customer interaction while maintaining
accurate records of their interaction for analyses and use in marketing strategies.
ERP: Beneficial for the Management, Marketing and Employees
ERP has many benefits for the Management and Marketing, but a properly designed and
implemented system will be appreciated by Employees as well for all the benefits it offers to every
one in the organization.
The Employees are now able to store their data and productivity reports at central locations. This
allows data security and allows for document sharing. This allows productivity to increase while
reducing the actual work for Employees. As data access in now limited and secure, there are less
chances for data theft, which removes the need for direct monitoring of employees which often
makes them uncomfortable. As sub modules are developed with the help of users they are able to
use systems that they are comfortable with and have received training for. This increases
productivity as now the need to learn irrelevant features using third party solutions is not
necessary.
The Marketing and Sales of an organization also has a lot of benefits if a robust ERP is being used.
They are able to store and analyze information pertaining to Customers’. This could be about the
status of orders’ or the history of each customer. By employing Data Mining and Business
Intelligence Tools this data can be used to profile customers and come up with future marketing
and sales strategies that maximize customer value.
The Management is the biggest beneficiary of a successful ERP system. They are able to monitor
and get reports and all aspects of the organizations operations. This allows them to see a clearer
picture of the status and direction of the organizations’ processes.
1 B2C

ERP Modules

ERP software consists of many enterprise software modules that an enterprise would purchase, based on what best meets its specific needs and technical capabilities. Each ERP module is focused on one area of business processes, such as product development or marketing. Some of the more common ERP modules include those for product planning, material purchasing, inventory control, distribution, accounting, marketing, finance and HR.

As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in other business activities and may also incorporate modules such as CRM and business intelligence and present them as a single unified package.

The basic goal is provide one central repository for all information that is shared by all the various ERP facets in order to smooth the flow of data across the organization.

ERP Vendors

Depending on your organization's size and needs there are a number of enterprise resource planning software vendors to choose from in the large enterprise, midmarket and small business ERP markets.

Large Enterprise ERP (ERP Tier I)

The ERP market for large enterprises is dominated by three companies: SAP, Oracle and Microsoft. (Source: EnterpriseAppsToday; Enterprise ERP Buyer's Guide: SAP, Oracle and Microsoft; Drew Robb)

Midmarket ERP (ERP Tier II)

For the midmarket vendors include Infor, QAD, Lawson, Epicor, Sage and IFS. (Source: EnterpriseAppsToday; Midmarket ERP Buyer's Guide; Drew Robb)

Small Business ERP (ERP Tier III)

Exact Globe, Syspro, NetSuite, Visibility, Consona, CDC Software and Activant Solutions round out the ERP vendors for small businesses. (Source: EnterpriseAppsToday; ERP Buyer's Guide for Small Businesses; Drew Robb)

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